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AgentsAt makes an unfamiliar B2B marketplace easy to understand and trust

AgentsAt connects Indian MSMEs with verified, commission-based sales agents. I redesigned the platform's website so that a business owner and a sales agent could each understand the offer in seconds, trust it, and take the next step.

Domain

B2B Marketplace

Duration

5 Weeks

Team

1 Product Designer(me), 1 Product Manager, Founder, 2 SDE

The 60-second version

The problem

People do not trust what they do not understand. AgentsAt had real scale, but the website hid it.

How might I...

...explain a new category in one glance, prove credibility early, and give each audience its own path without fracturing the platform?

15000+

Verified
Professionals

92%

Covered across
India

500+

Successful
matches

Research and insights

I combined what was cheap and fast with what was most revealing, given a lean team and a live product.

Stakeholder Discussion | Heuristic audit of existing site | Competitor and marketplace

Who I designed for

Strategy: one platform, two doors

The core decision was to share the brand, proof, and structure, and split only the messaging and calls to action. This kept the platform feeling like one network while respecting different intents.

Dual-path model. The audience choice sits right after proof, so trust is built before a commitment is asked for.

Information architecture

I restructured navigation around user intent instead of internal org structure, and kept depth to three levels.

Key user flows

MSME: from landing to a qualified enquiry

Agent: from landing to sign-up

Both flows include a reassurance loop, because doubt, not lack of interest, was the main drop-off risk.

Design decisions

Six decisions that shaped AgentsAt, and where each one shows up in the visitor journey.

Build and handoff

Built on WordPress with Elementor Pro, using responsive layouts, custom functionality, performance tuning, and technical SEO. I worked with the SDE through annotated specs and design QA before release.

Impact

+27%

Organic Traffic

+18%

Agent sign-up conversion

+22%

MSME enquiry conversion

Reflection